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Why You Keep Failing (Even When You Try Everything).

Writer: Simone BoerSimone Boer
How to Finally Take Back Control of Your Brain and Willpower

Have You Ever Wondered Why Success Feels So Hard?

You start with motivation. You set goals. You make plans. But somehow, you always end up falling back into the same old patterns—procrastinating, doubting yourself, and feeling stuck.


Sound familiar? You’re not alone.

Many people struggle to break free from self-sabotage, no matter how badly they want to change. The good news? It’s not your fault—it’s your brain.

Your Brain is Wired to Keep You Stuck

Your brain is not designed for success—it’s designed for survival. That means every time you try to change, it throws up roadblocks to keep you in your comfort zone.

Here’s how your brain subconsciously holds you back:

  • Your Brain Craves Comfort, Not Change Your brain prefers what’s familiar, even if that means repeating negative behaviors that don’t serve you. That’s why stepping outside your comfort zone feels overwhelming or scary—it’s your brain’s way of pulling you back into old patterns.

  • Your Inner Critic Keeps You Stuck That little voice in your head saying: “I’m not good enough.” “What if I fail?” “Maybe I should wait until I feel ready.”

That’s not reality—it’s your brain’s defense mechanism designed to keep you from taking risks. But the longer you listen, the more power it has over you.

  • You’re Running on Autopilot Did you know that 95% of your daily thoughts and actions come from subconscious programming? That means unless you actively rewire your brain, you’ll continue to repeat the same patterns—no matter how much willpower you use.

The Hidden Cost of Staying Stuck

If you don’t change the way your brain works, you’ll keep experiencing:

  • The “I’ll start next week” trap – But next week never comes.- Wasted money on courses, books, and programs that don’t work.- Frustration, self-doubt, and burnout – Feeling like no matter how hard you try, you’re always falling short.


  • Endless cycles of trying and failing – Leaving you stuck exactly where you are.

If you recognise these patterns in yourself, it’s time for a fresh approach—one that works with your brain, not against it.

How to Take Back Control of Your Brain (and Your Willpower)

Instead of forcing change, you need to reprogram your brain for success. Here’s how:

1. Make Change Automatic, Not Forced

Big, dramatic changes trigger resistance in your brain. Instead of trying to change everything overnight, focus on rewiring one small habit at a time.

Start with tiny, manageable shifts—your brain will adapt without triggering fear and resistance.

2. Override Your Brain’s Fear Response

Fear of failure, procrastination, and self-doubt aren’t personality flaws—they’re brain functions designed to keep you from taking risks.

The key is to recognise these patterns when they appear and take action despite them. The more you do this, the more your brain will rewire itself to see change as safe, not scary.

3. Reprogram Your Subconscious for Success

Your thoughts shape your reality. If you constantly think, “I’m not good enough” or “This is too hard,” your brain will make sure that becomes true.

Start shifting your subconscious by:

  • Reframing negative thoughts (“I can’t do this” → “I’m learning how to do this”)- Visualising success (Your brain doesn’t know the difference between imagination and reality—use this to your advantage)- Surrounding yourself with positive reinforcement (The people and information you consume shape your beliefs)

    Get the Science-Backed Formula to Get Out of Your Own Way. 

    If you’re ready to stop getting in your own way and start seeing real results, you need the right tools.

    That’s why we created “IT’S NOT YOU, IT’S YOUR BRAIN”—a free guide that reveals:

    ✔️ The 5 most powerful ways to rewire your brain for success ✔️ Why your brain keeps sabotaging you—and how to stop it ✔️ Science-backed techniques to overcome fear, procrastination, and self-doubt

    Download Your Free Guide Now

Success is about understanding how your brain works—and using that knowledge to your advantage to take back control of your ‘runaway brain’ ?

 
 
 

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Contact Dr. Simone Boer for Life Coaching and Strategic Consulting

Dr. Simone Boer 

Coach, Strategist & Wealth Creation

Lara VIC, Australia

Email: info@afreshapproach.com.au

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