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Briefly ABOUT ME

Hello, it's lovely to meet you. The deep-seated desire to spark peoples minds with what may be possible has led me to you right now.

I have always had the desire to the catalyst for change, that is to make a fundamental mark with all conversations. A fascination with how the brain works led me down the path of psychology and neuroscience, before shifting to a career in strategy. Combining people centred approaches with strategy enables me to bring the human flavour to business and get people aligned to common goals.

I specialize in helping people identify and achieve their goals by coping with the issues that are causing them distress, anxiety, and stress. I take great pride in the progress and success of my clients, and look forward to helping you.


What People Are Saying

Sue B, Geelong

When I met Simone, I was feeling lost and unsure of direction both personally and professionally. The positive vibes when I first met Simone and the encouragement that its ok no matter the outcome. The experience was positive and empowering and led to a greater confidence in my ability and trust in my own judgement. I have since progressed in my career and lost 52kg!

Sam L, Geelong

When I met Simone, my ex husband and I had separated and I wasn’t coping with the deceit he had put me through and how to best manage such drastic changes to my life. Simone really listened to me and made me question my way of thinking. I learnt how to be mindful of my emotions and how quickly they escalated when talking to my ex. I’m now far more aware of my trigger points and change in my behaviour when I’m under pressure and am able to now keep myself in check which has been positive in all aspects in my life. Simone is a listener and knowing I’m such a talker, she was invested and attentive the entire time and asked the right questions, challenging my thoughts at the right time. The was exactly what I needed to change my perspective and move forward in my life.

Greg B, Geelong

I had been working in the same job for over 18 years and felt like I
needed to change; the only problem was, I had no resume.
With no idea where to start or what I should include, I turned to
Simone for help.
She showed me how to present my professional side and get the
important information across with clarity and brevity.
Needless to say, I got the job and I do feel I'm on the right path.
Simone was friendly, patient and she did it with a smile as well.

Gail A, Geelong

Simone was my mentor at the City of Greater Geelong for 6 months. She draws on both theory and her own experiences to provide pragmatic advice, and she has a genuine passion for coaching. Simone is warm, authentic, insightful and super smart. 

How I Can

Help You



Before working with me, I invite you to book a half hour complimentary catalyst call with me. This is an opportunity for us to connect and to start to understand what magic we could create in a series.

Book now for your complimentary session on info@afreshapproach.com.au


Dr Simone Boer

Coach, Strategist & Catalyst creation


Lara, 3212, Victoria, Australia.

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© 2019 Simone Boer | AFreshApproach | ABN: 18 298 524 855